Sean Paul will be looking to turn up the heat Friday at the newly renovated Roxx Concert Hall in downtown Barrie.

The Jamaican reggae master, who has come a long way since releasing his first single in 1996, is currently on a short tour of Canada while he puts the finishing touches on his fourth album. The Next Thing is due out this summer.

Success has been swift and plentiful for Sean Paul. His collection includes several Billboard Music awards, an American Music Award and even a Grammy, which he picked up for best reggae album.

He has also shared the studio with such artists as Rihanna, 50 Cent and Justin Timberlake.

The July 11 event is presented by Issimo Music, Chrome Age Productions and B101 FM. Tickets can be purchased by clicking the link.

Opening for Sean Paul will be Barrie’s own L.S. and iLLvibe, as well as Sick Tricks. L.S. recently released a new CD, selling 1,200 copies in the first week of release. Sick Tricks is from North Bay and has been called the next Eminem. According to Liquid Chrome’s president Jason Clairman, the MC is “phenomenal.”

iLLvibe opened for Method Man when Chrome Age Productions brought the Wu-Tang’s Iron Lung to Barrie on Nov. 16.

But the list of special guests does not end there.

Actress Mena Suvari, best known for her roles in American Beauty and American Pie, was recently appointed U.S. Goodwill Ambassador for the AMREF (African Medical and Research Foundation), and will be on hand for the concert.